Detric is a trainer and author who owns a personal training studio in Williamsburg, Va and…..oh wait.  Detric is writing this, so he doesn’t have to be talking in the 3rd person.  Hey, I am Detric. My blog will focus on…

  • Helping trainers stay in the fitness industry and build a foundation for a LONG career in fitness. You know, so you can actually become a good trainer.
  • Helping you get from the “developing your product (AKA you)” phase to making more money in the fitness industry. While not feeling like a sleazy salesperson. If you are on my site, then you agree that we need less business people acting like trainers. We need the good ones to get noticed!
  • Making it easier for trainers who work with groups to differentiate themselves from the competition, creating a better and safer group training atmosphere for those who really need us! The average Joe or Joanne does NOT know YOU are different from the large chain gym group class down the road. We want to help them find out why they should come to you instead.
  • We have people that aren’t even in our industry giving fitness advice. Everyone knows them, so they take their advice. On the other hand, we have people who have worked their butts off for decades and know what they are talking about, but no one knows them. So I plan to use my platform to highlight them and make their voices heard!


Detric cares immensely about staff and personal development. He’s always in your corner to provide advice, guidance, or just bounce ideas off of. Not only is he incredibly knowledgeable around group strength training and injury prevention, but he continues to push his level of expertise. Whether it’s vetting the latest book or innovating exercise selection, his passion for knowledge pours into his work. As a business owner, he’s the kind of leader who makes a massive impact through the smallest of positive changes. He’s been in this game for a while, and offers both wisdom and direction in a way that only a true mentor can. Even through the sometimes sporadic nature of our remote working partnership, he’s helped my business grow and expand. He’s truly one of the good coaches that goes the extra mile to keep this industry real, connected, and empowering to all – clients, trainers, and other business owners alike.   

Kimber Rozier, CSCS, Pn1, and Content Writer



Cool, Calm, & Chaotic: It’s not that Serious

Had a great time connecting with Mark Zarate on the Cool, Calm, and Chaotic podcast!

Why advanced programming is slowing down your client progress

As a new trainer, you’re probably excited to jump right into an epic workout and hammer your clients all the coolest moves. The truth is, flashy exercises are not the most effective choice for 99% of clients. New trainers often lack the experience to understand how to work with clients who have never been active, never played sports… maybe they’ve never even been to a gym before!

Not Another Group Class?

Not another group class?! Stand out from the competition with group sessions that feel personal and get real results

Group exercise is a great way to reach more clients and make a broader impact in your community. But with most gyms offering an endless parade of overpacked classes, how do you stand out so your sessions don’t get lost in the crowd?

Success without the filter: 5 ways social media lies to new trainers

Success without the filter: 5 Ways Social Media Lies to new trainers Signup For Newsletter Name: Email: We respect your email privacy Endless perfectly posed snapshots, smiling guarantees of skyrocketing sales, shocking client transformations… when you’re scrolling your feed, it’s easy to believe training is simply getting paid to do fancy workouts.   That shiny … Continue reading “Success without the filter: 5 ways social media lies to new trainers”