Hey Personal Trainers! Stop Hiding behind Social Media!

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Hey Personal Trainers! Stop Hiding behind Social Media!

You post 30 times a day on IG, because the marketing guru tells you it will get you clients.

You spend all your time on IG getting exercise variations.

I see so many personal trainers hiding behind social media. All of you would benefit from having real conversations. Not messaging, but actually talking. Go to a conference and meet people. Schedule a time to shadow the coaches you are viewing. Have real conversations!

Posting 30 times a day on social media is NOT a marketing plan. Social media should be a part of your marketing plan, but NOT the entire plan. Get out and speak to people in Person! Go Network!

There is so much low hanging fruit outside of social media that will allow you to get more clients. I have coached trainers on things such as …..

  • Email marketing
  • Systems to get referrals
  • Systems to get reviews/social proof
  • Websites and landing pages
  • Blogging
  • Google and SEO work
  • Community marketing
  • Sales skills
  • …a million other things outside of social media

Do not get me wrong. Social Media is VERY important! Many of you reading this are older trainers like me. Probably happy you did not have to grow up in this era of social media controlling your life. So far, you have been nodding your head in agreement with everything I have said so far. Well, I am going to call you out…

Check out these essential Tips for Building Your Personal Training Business.

So many of you need to DO MORE with social media!

You have been changing lives for decades. You need to share that on social media! The newer generation of trainers can learn from you. Your next client can find you on social media.

A few tips for using social media….

  • Find the platform that works for you and your business. I see a lot of us older personal trainers afraid to use IG. Or a lot of the younger personal trainers not being on Facebook. In my opinion, everybody should be on at least those two platforms.
  • Make sure your content resonates with the person you are trying to reach! I see so many trainers making content for other trainers, when their target market is the general population just trying to get in shape. Your content is scaring them off! They are thinking “is he/she going to have me doing that?!”
  • Social media enhances what you are doing. It’s a way to share it with the world. It’s an amazing tool! But you need more tools in your toolbox!

Writing this blog post in the hopes that it will help you find a balance! Have a reason for being on social media. Who is your content helping? What is the goal? Who are the people you can learn from? Think about these questions before spending 20 hours a week on content creation. Before scrolling for hours to find 80 million variations of glute exercise!

Send me a message if there is any way I can help you grow as a personal trainer!