Are you ready to take your business 

to the next level? 

 

Hiring a team is a critical step that will make a significant impact on your fitness career. Your success can hinge on which roles you hire first, and who you choose to fill them.

If you’ve never worked with a team, you’re probably feeling lost as to where to start. After a decade of studio ownership, I’m deeply familiar with the nuances of hiring and managing a cooperative, productive team that allows you to grow your business. This article is your guide to building an effective dream team of your own. 

 

Things to know before you start

Be realistic about how much time it will take to hire and develop employees. Set aside time in your schedule for this process. Hiring won’t be an overnight success or a smooth process. You’ll make mistakes, learn, and grow as you go. Be prepared for unexpected setbacks and roll with the punches.

Finally, check with your lawyer and make sure you have everything classified correctly when you hire someone. You need to know whether they’re paid as an independent contractor vs an employee.

• The fitness team members

Administration 

• • • Admin is always your first hire.

If you know you could fill your client books, but you’re spending a lot of time on other tasks, it’s time to outsource! Your first major hire is almost inevitably going to be an administrative role. You can delegate admin tasks at a lower cost than doing them yourself, and use that time to train more clients.

Virtual vs In-person

We have one virtual and one in-person admin. You should match up tasks based on their skill set, when they’re available, and what fits their lifestyle. While having two admin can make communication more complex, it means we always have a backup on deck if one person is sick, or leaves. If you only have one admin, be prepared to pick up the slack yourself in an emergency.

Delegate strategically. 

You should always aim to maximize the value of your time. Document everything you do and identify what could be offloaded for less cost. Create systems to support you.

Prioritize effective communication.

Your admin’s schedules and personality styles need to work together to ensure fluid, consistent communication so tasks don’t fall through the cracks.

 

• Marketing and advertising

You don’t need to do it all alone.

A lot of new trainers waste a lot of money trying to do everything themselves at first. Facebook, Google, and IG have ever-changing algorithms that require experimentation and knowledge to gain real traction. You might be better off delegating social media to someone who can do it correctly, instead of spending money and time on zero results- at least at first.

Once you get a better understanding of those systems, you can run social media and paid ads yourself.

Outsource time sinks.

You can use sites like Fiverr or Upwork to find freelancers who can take care of graphic design, copywriting, and even social media posts. Don’t spend hours sucked into social media or writing if that isn’t your skill set.

Understand the big picture.

You do still need a solid understanding of the basics of sales and marketing so that you can figure out which people are good to work with and how everything works together in your overall marketing strategy. Familiarize yourself with marketing strategies and writing sales copy, even if you aren’t writing everything yourself.

 

 

• Trainers

All-star teams don’t always win.

You need different options that fulfill your client’s needs, including diverse skill sets, backgrounds, and genders. You need to hire in the context of how the entire team works together to serve the success of the business. That’s not necessarily going to be the trainer with the best physique or the most certs. 

Make sure they’re a good fit.

Your new hire should be a good match in terms of career goals and your company culture. Make sure you are on the same page about your expectations. If they just want to train as a side hustle while they’re in school, but you’re looking for someone to sign on for 40 hours a week and develop long-term, that’s not a good match. If someone wants to be a full-time trainer but you can only bring them on for a few hours a week, they might get frustrated and be more likely to leave for a different opportunity.

Develop your trainers

Train people to coach group classes and expand their skills so they can take on more clients. Block out time to meet with each trainer to set goals, give feedback, and develop specific skills, such as working with groups, client relationships, or anything else that can impact their career beyond their typical training skills.

 

• Interns

Unpaid interns

Unpaid interns are usually college students interning for credit and are more observation oriented. They’ll shadow sessions and classes, but won’t be coaching anyone hands-on.

Paid interns

My paid interns are people we want to develop into full trainers. They function as assistant coaches for group sessions. This means they also help out with program design and typically eventually take over a group class.

I also give them a certain number of free sessions for friends to practice personal training, which doubles as marketing for the studio.

Create an amazing experience.

Focus your internships on your interns’ personal goals. Create a wow experience for them. If they feel supported, they’ll be inspired to be a strong asset to the team and recommend you to future interns. They might even want to work for you full-time! As your business grows, you may also want to take on marketing and admin interns, not just trainers.

Turns interns into hires.

An internship is a great way to vet potential full-time **hires because you’ll be able to see a large sample size of their work before making your decision.

To find interns, you can reach out to local colleges, place paid ads, or advertise to your current members. Once you hire interns, you can use them to help recruit more.

Create Systems.

Experience will help you create structured systems to help interns learn quickly and succeed on your team. Track everything related to how your employees and interns help each other. Have your interns help you create documents with step-by-step instructions, delegation, and protocols that will help the next intern. 

Internship programs

Research certifying bodies for internship programs, such as the NASM Gymternship. You might be able to set up a program through your own studio. Organizations like NASM and WITS are always looking for placement for their students.

• Sales

Delegate sales last.

As the owner, sales is ultimately your responsibility. You don’t need dedicated sales reps until your business gets much bigger.

Train your trainers to sell.

You will need to train your trainers to handle sales and have systems in place for sales protocols. Most trainers you hire will hate sales and struggle with it at first, but it’s a skill that can be trained!

I still prefer to do sales consultations myself and hand off clients to trainers, but trainers still need to understand how to handle walk-ins, actively promote in your local community, and be able to discuss the benefits and features that make your studio stand out.

 

 

How to Negotiate Price

As with all businesses, networking is key for personal trainers. If you can develop a relationship with the owner of the space, you’re likely to get breaks in pricing.

You could consider volunteering to teach a class for them in exchange for a discount or offering your personal training services to their members at a discount. This won’t work for all situations, but networking will always come in handy somehow.

 

IN SUMMARY

Renting a space for your personal training services is a vital step towards solidifying your business. Once you have established your brand, potential clientele, and personal training goals, you can start to find the right space by considering your budget, necessary equipment, space sizing, and location. With a little negotiation and networking, you’re sure to find the space that meets your needs and helps progress your business goals.

If you are looking to rent space for your fitness business in the Williamsburg, VA area send me an email or text! My studio, Results Performance Training, might be the perfect fit! 

If you are a trainer looking to make a career out fitness but don’t know where to start, set up a FREE consultation with me to Learn more about my coaching services. TEXT 757 589 7028 or email [email protected] 

 

1. The comparison trap.

Social media inherently generates comparison… but it’s not reality.

Carefully composed pics leave both trainers and clients comparing their natural bodies to flexed physiques in perfect conditions. Fitness is about more than aesthetics, and you don’t need to look like a seasoned bodybuilder or a fitness model to be a successful trainer.

Keep in mind that many of your idols have been at this for years. They had to start from zero, too. Your year 1 is not comparable to someone else’s year 20…or 10, or even 5… whether you’re looking at business or performance.

2. Fitness models and influencers aren’t trainers.

If you want to be a content creator or a fitness model, those are valid career paths… and entirely different from being a trainer.  Content creation is an advertising gig. It looks good- but has nothing to do with the deep understanding of programming and personal interaction that marks a great coach.

Training involves a unique combination of skills: understanding many styles of workouts and different types of bodies, as well as sales and business.  You need the knowledge and flexibility to adjust for circumstances and goals completely different from your own.

The focus is on serving your clients, not yourself. You can watch a hundred viral workout videos, but the real gold comes from talking to experienced trainers. That’s where you’ll find insight on how to relate to a difficult client or adjust an exercise for someone with a disability.

3. Social media is only a highlight reel.

Camera-worthy content hides the daily reality of training. It’s not pretty, so failure gets completely ignored on social platforms.

Tiktok won’t show the exhausting days of hustling to fill your schedule, rushing to squeeze in your own workouts or clients who suddenly quit. Coaches post promises of constant income when in reality, for every client you book, you’ll lose count of how many times you hear “no”… or get ignored.

No post can teach you to navigate those situations. You just can’t skip the “suck phase”. You know that part- when it feels like you don’t know what the heck you’re doing. You have clients you don’t know how to program for, half your consultations no-shows, sales are mediocre, client retention is patchy at best, and you have no idea if you’re building real rapport.

This is 100% normal. It pushes you to expand and grow. But first… you gotta buckle up and accept the suck. This is what separates trainers who are truly willing to learn the trade. Turn every mistake into a lesson, and failure will become your greatest asset.

4. Social media pushes chasing views instead of clients.

Followers are not a measure of success as a trainer. We’re conditioned to reach for that dopamine hit with every like, but don’t let your IG popularity distract you from gaining valuable experience on the floor.

Watch out for circus trick workouts and fad diets. New and unusual content gets attention- that doesn’t mean it’s useful. Stick with tried-and-true methods based on science. Do real research before adopting a new technique.

5. Training is about more than a “before and after” photo.

Fitness is a lifestyle, not just a 6-week bikini body crash program. Meaningful progress is often slow. Few clients are going to have perfect adherence to a plan, especially if they’re new to fitness. It’s part of your job to set realistic expectations. Social media can only show visual results, so other forms of progress are often underrepresented. Movement quality, increased performance, decreased chronic pain, improved posture, and the list goes on… Explore different kinds of progress, both for yourself and for clients.

Building a business takes as much time and practice as building muscle. Don’t expect to go from 0 to 10 clients overnight.

 

CHECK OUT MY NEW YOUTUBE VIDEO: 

TOP 10 Landmine Exercises

The best way to get better at writing is to write more. Sometimes it is easy to overlook the obvious. But the best way to get your writing featured on well-known health and fitness websites, that’s a little less obvious.

Writing about fitness is a great way to reach new audiences, solidify your knowledge, get more personal training clients, earn more money, and be seen as a person who can be trusted. But none of this happens overnight. Much like your own training, you have to put in the reps.

Before we go any further let me get this out of the way. This isn’t going to be about the Xs and O’S on the skill of fitness writing. I’m assuming you know how to put together a few coherent sentences and your knowledge of the human body and coaching is up to snuff.

But this article will show you how and why writing about fitness helps your training career. Plus, I will share all the tips and advice I’ve picked up through my 20 years of training clients and writing for websites.

 

Let’s dive in.