Fitness Scams: New Does Not Mean Better!

Can you handle the truth? If not, then don’t continue reading!

I have a love -hate relationship with the fitness industry. I love it because it has changed my life and has allowed me to do the same for others over the past 15 years. That said, I hate the fact that the money involved in the fitness industry has ruined the information people receive. Every year it seems it’s a new fad, a different myth, “fact”, or a ground-breaking study that takes us further away from what really matters.

Let me give you a brief history and then discuss a few trends I hope go away.

The equipment industry plays a huge role in ALL of this. The original gyms started off as dingy, dirty smelly places with some barbells and dumbbells. They attracted men while ignoring women for the most part. Even today, the ‘womens’ area of the gym is typically a tiny area that is cluttered with small pink dumbbells. These gyms attracted people that knew what they were doing and who were already in good shape. This was a very small market.

Enter Arthur Jones, the man who invented Nautilus equipment. Following him, there were others, like Dr. Darden, who promoted these machines and even had a 5 minute workout using the concept of ‘one set to failure’.

If you put Dr. before your name, people take it more seriously and tend to listen. Darden, Oz, and Dre. Machines changed the fitness industry forever, in both good and bad ways. We started to see more women and beginners showing up to gyms and people felt safe doing the machines because they felt like they “knew what they were doing”. The machines allowed for places to be open and built everywhere and all the while, they could hire lower quality staff as the gyms pretty much ran themselves. Right before our very eyes, the commercial gym industry exploded!

If you want to see more detail about machines, please check the article below where I went into far more detail.

https://resultsperformancetraining.com/realizing-the-benefits-of-free-weights-over-machines/

Let’s just say it will work for a few weeks and then your body will adapt. In the long-term, they are not that effective at all.

So you do one set to failure, completing a machine circuit, and then hop on the treadmill for 30 minutes.  Their goal is to get people in and out fast without injuring them. They don’t care about results at all and these places don’t get them for their members. If the people actually showed it would like look the first three weeks in January all year. Let’s not even mention the fact that after they take your money for that membership, you will never hear from them again.

Joe Weider is another business genius who shaped the fitness industry. He hired bodybuilders and fitness models to promote books, supplements, equipment, and his magazines sold all of this and more. Sex sells and that will never change. Unfortunately, it sells terrible information that has ruined our industry. Here is a quick overview of how this works….

1. The magazine makes money off supplement companies who pay them for ad space.
2. The bodybuilders are getting paid by supplement companies to say “I look this way because I take ‘X’ supplement.”
3. The supplement company takes your money.
4. The magazine then gets some popular athlete or guy taking steroids (not the supplement) to write an article (if they even write it). 9 times out of 10 the information is terrible but yet, it lives on

Fitness Scams: Functional Training

3 Reasons Why the Term “Functional Training” Doesn’t Mean Anything

If there’s one fitness term that has exploded into the mainstream, it’s the word “functional”. You see this word used everywhere now. Whether a celebrity is trying to sell you a “functional” training system or an exercise guru wants you to transform your body using “functional” movement patterns. “Functional” has become an overused, over-marketed term that is used to draw consumers in but does it really mean anything?

Let’s take a look at 3 reasons why you need to ignore the word “functional” when planning workouts or purchasing training.

  1. Used as a Marketing Ploy : So many new fitness trends are guilty of using the word “functional” to sell their product. It makes sense. It’s a hot button fitness term. People see “functional” and they buy but few know what it really means. As I’ll explain below, every company or product will have its own unique definition for “functional”.

Don’t buy a product just because of the keywords on the label. You should be buying based on REAL research and scientific studies. More importantly, you should be investing in fitness products that are ideal for your personal training and not the masses.

  1. Strength vs. Balance : If you visit any form of a fitness website, you’ve probably seen the pictures of men and women doing single leg barbell squats on a BOSU ball. Or maybe you’ve seen the people doing single arm handstands with a weight on their feet. Seems excessive, right? That’s because it is.

Many of these forms of “functional” training take difficult and complex strength exercises and throw in the added variable of challenged balance. You think that would be better for you but the reality is that many of these “functional” exercises only end up working against you.

Take the barbell squat. This is a full body exercise that on its own is extremely difficult to master. You have guys and girls who have been working out for years and still can’t perform a squat correctly. Take this same person who does a butt wink or has an arched back while squatting and put them on a BOSU ball. How is THAT functional?

“Functional” exercises usually are far from that. Most of the time, they do nothing but make you look like a show-off.

  1. Variety of Definitions : The greatest sin of all: no one can seem to agree on what functional actually is. Take five different “functional” products and you’ll get five different “functional” definitions. Isn’t this a red flag?  The fact that these expert fitness companies can’t agree on what “functional” is should be a clue as to the reliability of the exercise or product.

The truth is that there is a reliable definition of “functional” training and it’s far simpler than everyone is making it out to be.

Conclusion: What IS “Functional” Training?

“Functional” exercises for me may not be “functional” exercises for you. See my point?

“Functionality” in fitness has NOTHING to do with a universal definition. Instead, functional training has everything to do with the individual. This is why the best fitness experts roll their eyes when they hear the term “functional training”.

Does it exist?

Of course.

Will you and I have the same “functional” training program.

Highly doubtful.

Functionality in fitness is dependent upon what acute variables the individual needs to obtain an ideal physique. Not ideal in terms of how it looks but how it performs. To make things a lot easier, let’s call “functional” training by what it really is: optimal individualistic exercise.

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